Designed and crafted in the heart of Athens, Chicard is a family-owned brand born from the vision of Anna Sfakianaki and carried forward through the creative eye of her daughter, Tonia Tsami.
Rooted in tradition and the Mediterranean spirit, yet with a gaze fixed on the modern woman, Chicard harmoniously blends elegance with practicality. Each collection highlights the timeless allure of style, while remaining boldly contemporary.
As the brand’s new artistic director, Tonia Tsami brings a fresh sense of renewal, carrying the DNA of femininity into a new era. This allows Chicard to stay vibrant, ever-evolving, and always in tune with the needs of today’s woman.
Renowned for its versatility, the empowerment it conveys through fashion, and the comfort seamlessly interwoven into every creation, Chicard does not merely follow trends—it translates them into authentic experiences of elegance, designed to embrace the uniqueness of every woman.
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